A Design System in Activator is a reusable set of brand building blocks used to create consistent content across channels (Email, Slides, Briefs). It typically includes styling (colors, typography, spacing), assets, layouts, templates, components, helpers/fragments, and (where applicable) code resources.
Think of it as LEGO: smaller parts combine into larger patterns, then into templates, then into finished content. The goal is speed, consistency, and predictable output for everyone using the system—not just the people who built it.
DS3 vs DS2
Activator supports two Design System formats:
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Stored as versioned resources inside Activator (document-based)
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Governed with parent–child relationships and traceability
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Designed to scale across brands, clients, and teams
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Stored as static folder/file structures
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Limited governance and traceability
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Fully supported for existing tenants; no behavior changes