Email Fragments

Email Fragments are reusable sections of email content that are created and managed as separate resources, then inserted into emails when they are generated. They help ensure consistency across communications and make it easier to maintain content used in multiple emails.

You can think of fragments like a shared document. When you update the fragment once, every email that uses it is automatically updated. This saves time and helps prevent outdated or inconsistent information.

Use Email Fragments for:

Repeated product content blocks
Common calls to action (CTAs)
Reusable campaign sections

Key point:
Use Email Fragments for any content that must remain identical across multiple emails.

Note:
Email Fragments are linked resources. Updating a fragment will impact all emails that reference it.

Create a fragment from a layout (convert)

In an Email, select the layout you want to convert
Open Style
Click Convert to fragment
Name the fragment and save

After conversion, the layout is replaced by a placeholder (for example {{insertEmailFragments}}) indicating where fragments are inserted in the final output.